- While the smart display for the new product has been ready for many months, it is now expected to be launched in September, when the tech giant expects the new Siri to be ready.
- As per the Bloomberg report, the new smart home device has been designed as a central artificial intelligence hub for a home.
- The device’s highlight, as per the report, is a facial recognition system to help it identify people and personalize information, including calendar appointments, reminders, notes, music, and news preferences.
Apple Inc. is reportedly delaying the launch of a smart home display product that has been in the works for a while.
According to a Bloomberg report that cited people familiar with the matter, the smart home device, called J490 internally, has been pushed back to later this year amid delays over its new Siri digital assistant, which is reportedly a vital component of its interface.
The product was initially scheduled for release in spring 2025, but was postponed until the new Siri was developed. While Apple (AAPL) had planned for the smart home product to be released this month, counting on the latest Siri to be ready, setbacks in the digital assistant’s launch has led to this product’s delay as well, as per the report.
While the smart display for the new product has been ready for many months, it is now expected to be launched in September, when the tech giant expects the new Siri to be ready.
Product Features
As per the Bloomberg report, the new smart home device’s display is similar to the iPad, but is square, and can be fixed to a half-domed-shaped speaker base or a wall attachment. The product has been designed as a central artificial intelligence hub for a home.
The product’s user interface will be similar to the Apple Watch’s home screen, with multiple circular app icons.
The device’s highlight, as per the report, is a facial recognition system to help it identify people and personalize information, including calendar appointments, reminders, notes, music, and news preferences.
Apple is also working on other AI product launches, including a pendant, camera-equipped AirPods, and smart glasses, which are slated for release after the new Siri launch, as per the report.
The iPhone maker was initially expected to release Siri updates in the last week of February, alongside the beta release of iOS 26.4. However, issues during testing reportedly delayed the release of some functional updates. Siri has also been rumored to be upgraded into an AI chatbot later this year, although no official updates have come from the company yet.
Retail Reaction
On Stocktwits, retail sentiment around AAPL shares was in the ‘bearish’ territory amid ‘normal’ message volumes at the time of writing.
AAPL stock has gained about 13% in the past year.
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