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GameStop Corp. (GME) and Uber Technologies Inc. (UBER) have entered into a partnership to deliver everything from the latest game releases to consoles and accessories for on-demand or scheduled delivery across the U.S.
The partnership marks another step in Uber Eats' push beyond restaurant deliveries as the platform continues adding retailers across categories such as groceries, electronics, beauty, and home improvement.
For GameStop, the move offers another avenue to reach customers seeking faster access to gaming products without visiting a store.
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GameStop shares were up nearly 0.1% in Wednesday’s pre-market trade, while Uber shares were up about 1%.
Customers can now order a wide range of products from participating GameStop stores through the Uber Eats app, including video games, gaming consoles, controllers, accessories, collectibles, and other consumer electronics.
Orders can be placed for either on-demand or scheduled delivery, giving shoppers another way to purchase gaming products without visiting a physical store.
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Uber said the partnership is designed to make it easier for customers to get gaming essentials when they need them, whether it's replacing a controller before a game night, buying a newly released title on launch day, or picking up a last-minute gift.
“Adding GameStop to Uber Eats strengthens our growing gaming and electronics selection, giving customers access to another trusted retailer they can shop with the speed and convenience they know from Uber,” said Uber’s Head of Grocery and Retail in North America, Hashim Amin.
The addition also expands Uber Eats' growing selection of non-food retail offerings.
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To place an order, customers can browse the Retail or Electronics category in the Uber Eats app, search for GameStop, select their items, and choose a delivery time. Once the order is placed, customers can then track it in real time, similar to restaurant deliveries.
GameStop is the latest retailer to join Uber Eats as the company continues expanding beyond restaurant deliveries. The platform recently added merchants across categories including beauty, office supplies, sporting goods, pet supplies, and consumer electronics as it seeks to become a broader marketplace for everyday shopping.
Last month, Uber announced partnerships with retailers including Kiehl's, FedEx Office, Blick Art Materials, Academy Sports + Outdoors, and Choice Pet, adding thousands of additional storefronts to its marketplace.
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The company said the expansion builds on a retail network that already includes brands such as Sephora, The Home Depot, and Best Buy.
Uber has said consumers are increasingly using the app for more than meals, prompting it to invest in new retail categories and on-demand delivery for a wider range of products.
The addition of GameStop further expands its electronics and gaming offerings, giving customers another option for same-day delivery of consoles, games, and accessories.
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Retail sentiment on Stocktwits around GameStop trended in ‘neutral’ territory at the time of writing.
GME stock is up 12% year-to-date, while UBER stock is down 12%. The iShares Core S&P Mid-Cap ETF (IJH) is up 19% over the past 12 months, while the Vanguard Total Stock Market Index Fund ETF (VTI) is up 21%.
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