Layoffs At Disney? 1,000 Jobs Reportedly Eliminated As New CEO Josh D’Amaro Pushes Major Restructuring Drive

• The job cuts span several divisions but primarily target Disney’s marketing operations, recently consolidated under Asad Ayaz.
• D’Amaro said the affected positions fall under a wider review aimed at improving efficiency across departments.
• Disney has previously cut over 8,000 jobs as part of earlier restructuring efforts launched under former CEO Bob Iger.

Walt Disney Co. (DIS) is reportedly reducing its global workforce by roughly 1,000 positions as newly appointed CEO Josh D’Amaro moves quickly to reshape the entertainment giant’s organizational structure. 

According to a Bloomberg report, the layoffs mark Amaro’s first major workforce decision since taking over leadership and come amid a broader push to streamline operations across divisions.

Leadership Shift And Restructuring Push

The reductions affect multiple parts of the company but are mainly focused within Disney’s marketing operations, which have recently been unified under chief marketing and brand officer Asad Ayaz, the report said. 

It added that D’Amaro informed employees through an internal memo that the company is rethinking how it operates in a rapidly evolving media landscape, and that the affected roles are part of a broader review of efficiency across departments.

Walt Disney stock traded over 1% higher on Tuesday afternoon. D’Amaro took charge in March, becoming the first executive to ascend from Disney’s Parks and Experiences division, which has increasingly emerged as the company’s primary profit driver.

Disney’s Financial Performance 

Disney’s first-quarter earnings showed a mixed picture. Theme parks delivered record revenue, supported by strong visitor spending and new attractions, while streaming operations continued to post positive operating income. 

However, traditional television and sports divisions remained under pressure due to rising content costs and shifting consumer behavior. According to The Wall Street Journal report, over the past several years, Disney has already eliminated more than 8,000 roles following earlier restructuring efforts initiated under former CEO Bob Iger.

What Are Retail Traders Saying? 

On Stocktwits, retail sentiment around the stock remained in ‘bearish’ territory amid ‘low’ message volume levels. 

A Stocktwits user said layoffs in marketing are an early sign of cost-cutting and a defensive move.

DIS stock has declined by over 9% year-to-date. 

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