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Mara Holdings has joined the list of crypto companies selling Bitcoin as part of a new strategy for 2026.
The revision expanded beyond the company’s prior approach of holding mined Bitcoin as a long-term investment and only permitting sales from mining production in 2025. According to the filing, MARA may continue to hold Bitcoin for long-term investment purposes, and it may also buy or sell Bitcoin from time to time, subject to market conditions and capital allocation priorities.
Mara Holdings (MARA) was down by over 5% as of Tuesday morning. On Stocktwits, the retail sentiment around MARA remained in the ‘extremely bullish territory,’ as chatter levels around it remained ‘extremely high’ over the past day.
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MARA held 53,822 BTC worth approximately $4.7 billion at the end of the previous year. About 28% of those holdings were activated under its digital asset management strategy, including 9,377 Bitcoin (BTC) loaned to counterparties and 5,938 BTC pledged as collateral against $350 million in outstanding credit facilities. The loaned Bitcoin generated $32.1 million in interest income during the year.
In its fourth-quarter earnings report, MARA reported a net loss of $1.7 billion, primarily driven by a $1.5 billion loss from changes in the fair value of digital assets. Revenue totaled $202.3 million, down 5.63% year-over-year and below the consensus estimate of $262.0 million. The firm reported a loss per share of $4.52.
MARA recorded a $422.2 million decrease in the fair value of its Bitcoin holdings during 2025. A separately managed account funded with 2,000 BTC incurred a net trading loss of $22.1 million before being terminated in December. Including fair-value adjustments, the trading segment recorded a total loss of $69.1 million for the year.
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MARA mined 8,799 BTC in 2025, compared with 9,430 BTC in the prior year, and ended the year with an energized hashrate of 66.4 EH/s.
MARA’s policy update came as other publicly traded miners also planned Bitcoin sales, as reflected in recent earnings filings. Core Scientific also announced on Monday in its annual report and fourth-quarter statement that it sold approximately 1,900 Bitcoin in January for about $175 million and expects to sell its remaining holdings in the first quarter of 2026 to enhance liquidity and fund capital expenditures.
Read also: Michael Saylor Says He’s Buying Bitcoin ‘Right Now’ As STRC Offers Over 11% Yield
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