PayPal Stock Rallies After Company Announces Ads Manager For Small Businesses With No Upfront Costs

PayPal Holdings Inc. (PYPL) announced on Tuesday that it is introducing the Ads Manager service to small businesses, enabling them to generate revenue from their store traffic.

In an announcement, the company stated that this service comes with no upfront costs and that small businesses will not have to make any minimum commitment. PayPal Ads Manager will allow small businesses to simply opt in to the service, integrate a Software Development Kit (SDK) in minutes, and select their advertising preferences.

PayPal shares were up nearly 6% in Tuesday’s opening trade. Retail sentiment on Stocktwits around the company trended in the ‘extremely bullish’ territory, and PayPal was among the top three trending stocks on the platform at the time of writing.

“We're enabling small businesses to participate in the same high-margin advertising model that's powering growth at some of the largest companies in the world, while simultaneously creating thousands of new, high-quality advertising placements for brands,” said Mark Grether, SVP and General Manager, PayPal Ads.

Once small businesses opt in to PayPal’s advertising service and set their preferences, the company will automatically place and serve relevant ads, eliminating the need for manual selection. Once these ads begin appearing for shoppers, small businesses can control and monitor their performance using the PayPal Merchant Portal, the company said.

Small businesses will also be able to leverage PayPal’s Storefront Ads solution for cross-channel campaign management, allowing them to run advertisements across multiple platforms and manage them using a single dashboard. The company stated that the Ads Manager will be available in early 2026, starting in the U.S., and subsequently rolling out in the U.K. and Germany.

PYPL stock is down 12% year-to-date and 6% over the past 12 months.

Also See: Dell Doubles Growth Estimates For Sales, Profit On Soaring AI Demand

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