PSQ Holdings Soars Over 10% Pre-Market As It Signs A Deal To Acquire Key Software Assets From Tandym

• The company noted that this would help brands within the PublicSquare network to launch their own fully branded payment and credit card programs.
• PSQ Holdings said that this would expand its product line to include turnkey, digital-first private-label credit and debit programs for value-aligned merchants.
• CEO Michael Seifert added that Tandym’s digital private-label technology will allow merchants in our network to launch branded card programs that increase loyalty, expand consumer financing options, and drive higher transaction volume.

PSQ Holdings (PSQH) shares jumped over 10% in premarket trading on Monday after the company said that it would buy key software assets from Tandym, a company that offers consumer brands a white-labeled payments and credit suite to enable a branded card experience embedded directly in checkout.

PSQ Holdings said that it plans to acquire specific intellectual property assets from Tandym through an asset purchase agreement, including Class A Common Stock valued at $5.75 million and up to $1 million in cash.

“This acquisition marks a major milestone in our mission to build a thriving fintech ecosystem,” said Michael Seifert, CEO of PublicSquare. 

The company noted that this would help brands within the PublicSquare network launch their own fully branded payment and credit card programs, and help merchants reduce processing fees to under 1%, as well as increase Lifetime Value by 25% or more.

It added that this would expand its product line up to include turnkey, digital-first private-label credit and debit programs for value-aligned merchants. The acquisition is expected to close in December 2025, according to PSQ Holdings.

PublicSquare CEO’s Take

“This acquisition marks a major milestone in our mission to build a thriving fintech ecosystem,” said Michael Seifert, CEO of PublicSquare.

Seifert added that Tandym’s digital private-label technology will allow merchants in our network to launch branded card programs that increase loyalty, expand consumer financing options, and drive higher transaction volume.

“Integrating Tandym into PublicSquare’s fintech infrastructure will create immediate synergies across our payments and credit ecosystem,” he added.

What Is Retail’s View?

Retail sentiment on PSQ Holdings remained unchanged in the ‘bearish’ territory, with message volumes at ‘high’ levels, according to data from Stocktwits.

Shares of the company have lost over 60% of their value this year and have declined 38% in the last 12 months. 

For updates and corrections, email newsroom[at]stocktwits[dot]com.

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