Sony Just Raised PlayStation 5 Prices In US – Here’s The Driving Factor

Sony Group Corp.(SONY) announced on Wednesday that it is increasing the pricing for its PlayStation 5 lineup across the U.S., with all models set to become more expensive starting August 21. 

The company cited broader economic pressures as the driving factor behind the decision, stating that it continues to face challenging financial conditions similar to many other global businesses.

Sony Group stock inched 0.6% lower on Wednesday mid-morning. On Stocktwits, retail sentiment around the stock remained in ‘bullish’ territory amid ‘normal’ message volume levels. 

“Similar to many global businesses, we continue to navigate a challenging economic environment,” the company said in a blog post. “As a result, we’ve made the difficult decision to increase the recommended retail price for PlayStation 5 consoles in the U.S. starting on August 21.”

The standard PlayStation 5 price will increase to $549.99, while the PlayStation 5 Digital Edition will now cost $499.99. The high-performance model, PlayStation 5 Pro, will be priced at $749.99.

During its first-quarter (Q1) earnings reported on August 7, the Japanese conglomerate said it expected a tariff impact of 70 billion yen (about $480 million), down from the 100 billion yen it forecast in May. 

In Q1, Sony saw a 72% year-on-year (YoY) jump in revenue from its Game & Network Services division, which covers PlayStation hardware, game titles, and subscriptions. During the quarter, Sony shipped 2.5 million PlayStation 5 units, marking a 4% YoY increase.

According to a Reuters report, in July, the U.S. and Japan reached a trade agreement to reduce import duties on automobiles. In return, Japan committed to a $550 billion package of investments and loans directed toward the U.S. economy.

Sony Group stock has gained over 32% in 2025 and over 54% in the last 12 months. 

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