Sell The Rumor & The News

Unlike the excitement over the pizza at Casey’s General Store, Apple’s annual iPhone launch event was an absolute snoozefest. 😴

Investors had been looking for exciting changes to the product to help justify higher-priced phones or at least entice customers to upgrade; they were left disappointed. That’s because the iPhone 15 price was not raised and will again start at $799 for the base model and $999 for the pro model. The only model to see a change was the Pro Max, which will start $100 higher at $1,199.

These pricing decisions likely reflect the lack of significant changes and the ongoing global smartphone slump. 🔻

A new action button, USB-C charging port, a titanium shell, 72-hour battery life, camera improvements, and several other changes were announced. But nothing that caused investors (or users) to be that impressed. 📱

In addition to those iPhone changes, the company announced several other products, including the Apple Watch Ultra 2, iOS 17 and other software updates, satellite-based roadside assistance, etc.

As for the stock, shares fell about 2% on the day and remain stuck below their 2022 highs near 180-183. Technical analysts have been concerned about the stock since its post-earnings trend break in early August. They say its inability to reclaim those highs signals potentially more pain ahead. ⚠️

We’ll have to wait and see. In the meantime, we can all continue to enjoy the many memes the internet spun out about the lackluster event. 😂

AMC’s Taylor Swift Boost

Taylor Swift and her “Swifties” are having their time in the sun, bringing rays wherever they go. 🌞

While the NFL is looking to take advantage of Swift’s new potential romance, movie theatre chain AMC also wants to get in on the action, and so far, it appears to be working.

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Sphere Entertainment Comes Full Circle

Premier live entertainment and media company Sphere Entertainment made headlines this weekend with the opening of its Las Vegas venue. 😮

The Sphere is a “next-generation entertainment medium” where people experience a fresh take on live entertainment in its dome-shaped arena with wall-to-wall video screens. And it debuted this weekend in Las Vegas with a performance from the rock band U2 on both Saturday and Sunday.

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“Meme Stock” Trend Misses $SDC

Investors hoping that SmileDirectClub would receive the same “meme stock” treatment as Yellow Corporation, Bed Bath & Beyond, and other bankruptcy filers were left severely disappointed. 😢

Friday after the bell, the dental aligner company announced that it filed for bankruptcy four years after raising $1.35 billion in its initial public offering (IPO). Its Chapter 11 filing and a loan of at least $20 million from the company’s founders will allow it to operate as it tries to reorganize. 

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Stocks Pop On Leadership Shakeup

Two struggling retailers saw their shares pop today on news of leadership shakeups. 🔀

Dollar General announced former CEO Todd Vasos will return to lead the company again. Its stock price has fallen about 60% over the last year, driven by slowing sales growth and stakeholders criticizing the company for having an unsafe environment for employees and customers. 📉

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