As we approach 2022, it’s only fitting to honor Facebook’s mind-boggling ‘meta transformation‘ this year with mention of the world’s biggest New Year’s Eve party now happening in the metaverse. 😅 After all, we found out Oculus VR’s app was Apple’s most-downloaded app on Christmas Day, so we can all attend, right? 😉
DCG (the market leader in digital assets) and global real estate firm Jamestown have partnered to recreate One Times Square (the site of the New Year’s Eve Ball Drop Celebration) in Decentraland, the leading decentralized virtual world. ✨ Dubbed “MetaFest 2022,” the event will include NFT art galleries, rooftop VIP lounges, and virtual music performances.
Jamestown, the owner of One Times Square, will replicate the 26-story tower at the heart of NYC’s New Year’s Eve ball drop in Decentraland:‘‘Recreating One Times Square in the Decentraland metaverse is part of a larger digital asset strategy to evolve and enhance our physical real estate for Web 3.0 and open new pathways for our assets to exist in multiple metaverses in the future,” said Michael Phillips, President of Jamestown.
This isn’t the first time Jamestown has bet on the metaverse. Last year, the firm debuted the app VNYE, which offers a virtual space for users to experience New York traditions. Some of those traditions include exploring the Times Square Plazas, collecting confetti to earn points for avatars, and visiting the observation deck at One Times Square. 🤭
MetaFest 2022 will feature music and entertainment acts, VIP rooftop lounges, CryptoArt galleries, and immersive games. Through livestreams of New York City, virtual billboards will connect the event to its physical counterpart. Along with One Times Square, the area consists of approximately 170 LAND parcels, which include five buildings with distinct exterior aesthetics and active interiors. 🏡
This event coincides with the real Times Square Ball Drop, which will feature only 15,000 socially distant and fully vaccinated attendees. Decentraland’s New Year’s party is an extension of the ongoing metaverse trend where the value of virtual real estate continues to rise.