Apple spent the afternoon rolling out the red carpet for its swath of new products. 🎬 🌟
Apple announced a new iPad, iPad Mini, iWatch, and four new iPhones during a 77-minute keynote held this afternoon. All of the devices featured some meaningful hardware upgrades. The best part? None of the devices saw significant increases in price, which was an imminent concern given ongoing shortages. 👏
The standout products from today’s keynote were Apple’s four new phones. All of the phones flexed more powerful chips, brighter and sturdier displays, bigger batteries, and more storage than previous generations. But the real standout features were Apple’s latest iPhone cameras. 📸
The two mid-range phones — the iPhone 13 Mini ($699) and iPhone 13 ($799) — have two upgraded camera sensors for wide and ultra-wide pictures. The two premium phones in the lineup — the iPhone 13 Pro ($999) and iPhone 13 Pro Max ($1099) — have three (telephoto, wide, and ultrawide).
All four phones run on the backbone of Apple’s new A15 Bionic chip, which Apple claims is the “fastest chip ever in a smartphone.” The high-end Pro and Pro Max have an even-stronger version of the A15 than the midrange phones. All phones will be available for preorder starting this Friday, with shipping beginning on Sept. 24.
$AAPL stock closed -0.96% on the day.