The rise of options for personal online stores means that more people can sell the way they want to now. While some might choose to build their own websites to start their e-commerce business, some will rely on platforms such as Shopify to reach the customers who want their products. 

Shopify allows you to create your store online, while giving you the option to customize your online storefront, as well as implement comprehensive marketing for your products. And if you're a seller who is looking for a boost in financing your product business, there's Shopify Capital. 

What is Shopify Capital?

Online storefronts may need financing to keep their stores in stock, grow their business, and cover day-to-day expenses. Due to supply chain costs, many shop owners might find that the costs of manufacturing and even warehouse storage fees may need to be paid before they even have inventory on sale. 

The partnership between Shopify Capital and HCG Fund Management is set to make eCommerce more accessible by expanding credit access for small and micro businesses. Through this collaboration, HCG will purchase loans facilitated by Shopify Capital, enabling more sellers on the Shopify platform to obtain the financial resources they need to grow their businesses.

Why should I sell on Shopify over another storefront?

Shopify makes it easy for sellers who have never used an online selling platform to build, sell, and manage their inventory through their online eCommerce platform. Their robust array of tools allows you to sell not just online, but in multiple places, including on mobile and social media, in online marketplaces, as well as in brick-and-mortar locations and pop-up shops, all while managing products, inventory, payments, and shipping through their application.

Shopify is also cloud-based and hosted, which means that you will never have to worry about upgrading or maintaining a variety of software or web servers. This allows you to run your business from almost anywhere you have internet, including on your mobile device.

Is Shopify a good place to sell?

Shopify generally has positive ratings, and its longevity has been proven throughout the course of its lifetime. Yagura.co states that Shopify (based on statistics from August 2024) has over 2.1 million daily users on average and that there are over 5 million online stores that use them. Shopify now owns 28% of the e-commerce share in the United States and has over 700 million customers.

What could I sell on Shopify?

Shopify offers a vast array of opportunities for entrepreneurs, whether you're drop-shipping products or selling directly from your storefront. Many sellers choose to offer phone and car accessories, while others focus on apparel, footwear, beauty, and personal care items. There’s also a thriving market for baby and pet products, home interior essentials, office supplies, and tools for home improvement. Some sellers even take pride in offering custom-made products that reflect their own unique designs.

For those who need assistance with stocking inventory, whether it’s for popular items or niche products, Shopify Capital can be a valuable resource. This program, tailored to your store's sales, helps determine the funding you can receive, making it easier to manage and grow your business.

Leveraging Shopify Capital could be the key to your success, particularly if you need funding for inventory management or expanding your warehouse capabilities. Starting an online business requires passion and determination, and with the support of Shopify Capital, you may find the boost you need to turn your vision into a thriving reality.

This post was authored by an external contributor and does not represent the opinions of “Stocktwits” and has not been edited for content.  The information contained above is provided for informational and educational purposes only, and nothing contained herein should be construed as investment advice. “Stocktwits”  does not make any recommendation to buy or sell any security or any representation about the financial condition of any company.