Amazon To Hire 250,000 Workers Nationwide Ahead Of Holiday Season

The retail giant said regular full- and part-time employees earn an average of $23 per hour with benefits.
In this photo illustration Amazon advertising is seen on a cell phone that offering promotions available on its official website.
In this photo illustration Amazon advertising is seen on a cell phone that offering promotions available on its official website. (Photo Illustration by Ian Robles/Eyepix Group/LightRocket via Getty Images)
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Updated Oct 13, 2025   |   9:06 AM GMT-04
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Amazon.com (AMZN) announced on Monday that it is hiring 250,000 full-time, part-time, and seasonal positions across its U.S. fulfillment and transportation network.

The hiring number is the same as Amazon planned for the 2024 holiday season. Amazon said regular full- and part-time employees earn an average of $23 per hour with benefits and seasonal employees can earn an average wage of over $19 per hour.

The holiday season is one of the most watched periods for retailers, with most companies, including Amazon, Walmart, and Target, offering deep discounts and promotions to attract customers.

Analysts and investors are closely watching this year’s holiday season, which comes at a crucial time for retailers struggling with higher tariff-related expenses and price increases on products, making consumers in the United States more careful about their shopping.

In October, Adobe said that U.S. online sales are expected to rise 5.3% to $253.4 billion between November 1 and December 31, this year. The company noted that Cyber Week, the five days including Thanksgiving, Black Friday, and Cyber Monday, is expected to drive 17.2% of overall spend this season, at $43.7 billion, up 6.3% from a year earlier.

Adobe said that competitive discounts will drive shoppers to ‘trade up’ to higher-ticket items in certain categories, allowing individuals to get more value out of their dollar.

Retail sentiment on Amazon dipped to ‘neutral’ from ‘bullish’ territory compared to a day ago, with message volumes at ‘normal’ levels, according to data from Stocktwits.

In early September, Bath & Body Works (BBWI) announced plans to hire over 30,000 seasonal associates across the U.S., Canada, and Puerto Rico during the key holiday shopping season.

Shares of Amazon have declined 1.4% this year and gained over 15% in the last 12 months.

For updates and corrections, email newsroom[at]stocktwits[dot]com.

Also See: Estee Lauder Stock Surges 5% Pre-Market As Goldman Sachs Upgrades It To ‘Buy’ Citing Sales Rebound

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