AXIL Stock Just Rocketed Over 150% Today — What’s The Walmart Angle?

AXIL Brands, Inc. (AXIL) shares soared in Thursday’s premarket trade after the company announced a national retail distribution agreement with Walmart, which will bring its hearing protection and enhancement products to a massive new audience.

The company said that under the agreement, AXIL's products, including its new AXIL® X30 LT earplugs, would be available in over 3,700 Walmart stores. 

According to the statement, the Walmart rollout represents the firm’s largest single retail placement to date.

Shares of AXIL soared over 150% on the announcement. 

New Horizons

AXIL’s debut at Walmart is slated for February 2026, with the launch of a new product, the AXIL® X30 LT in-ear hearing protection plugs, available in retail outlets.

In September this year, AXIL partnered with Costco to take its earbuds to over 300 stores in the U.S. and eventually expanded to offer them on Costco’s online platform as well. 

Between Walmart and Costco placements, Axil’s expansion gives it access to millions of American consumers. In the latest statement, the company said that these partnerships position it for faster growth and greater brand visibility starting in 2026.

“This partnership is a testament to the performance, value, and consumer demand for our products and will make our best-in-class hearing protection and enhancement technology available to millions of consumers who shop at Walmart every day,” Jeff Toghraie, Chairman and CEO at AXIL Brands, said. 

In October, AXIL announced its first-quarter (Q1) 2026 results, reporting a 17.2% increase in quarterly sales and an improvement in operating income of $0.4 million, compared to an operating loss in the same period last year. 

How Did Stocktwits Users React?

On Stocktwits, retail sentiment around AXIL jumped from ‘neutral’ to ‘extremely bullish’ territory over the past 24 hours, while message volume jumped to ‘extremely high’ levels at the time of writing.

One user stressed their bullish outlook on the stock. 

Shares of AXIL are up over 30% in the last year. 

For updates and corrections, email newsroom[at]stocktwits[dot]com.

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