Bilibili Stock Rallies On Q1 Earnings Beat: Retail Turns Exuberant

Shares of Chinese video sharing platform Bilibili Inc. (BILI) traded 3.3% higher on Tuesday morning after the company reported better-than-expected first-quarter earnings.

Revenue grew 24% year-on-year (YoY) to RMB7.00 billion ($965.1 million), beating the analyst consensus estimate of RMB6.91 billion, as per Finchat data.

This growth was driven by significant gains in the advertising and mobile gaming sectors, alongside improved profitability metrics.

Earnings per share (EPS) of RMB0.02 also beat the estimated loss of RMB0.07.

Advertising revenues grew by 20% YoY to RMB 2.00 billion, while mobile gaming revenues surged by 76% YoY to RMB 1.73 billion, driven by the success of its exclusive game, “San Guo: Mou Ding Tian Xia.”

Average daily active users climbed to 106.7 million, up from 102.4 million in the same period last year. During the quarter, monthly active users averaged 368 million, with individuals spending roughly 108 minutes per day on the platform.

The company reported a gross profit of RMB2.54 billion, registering a 58% increase from the previous year, with a gross profit margin of 36.3%.

Operating expenses rose 4% year over year to RMB2.52 billion. Operating income was RMB15.0 million, compared with a loss of RMB818.6 million in the same period of 2024.

Operating cash flow for the quarter was RMB1.30 billion, up from RMB 637.7 million in the same period last year. Bilibili held RMB9.6 billion in cash and equivalents as of March 31.

“As our user base matured—with the average age rising to 26 in 2025—users remained highly engaged and demonstrated growing spending power,” said Chairman and CEO Rui Chen. “Average daily time spent per user hit a record of 108 minutes, and our monthly paying users reached an all-time high of 32 million.”

On Stocktwits, retail sentiment around Bilibili turned ‘extremely bullish’ from ‘bearish’ the previous day.

A Stocktwits user called the results impressive.

 Another bullish user highlighted the declining expenses.

Bilibili stock has gained 1.4% in 2025 and 14.2% in the past 12 months.

Also See: Palantir Teams With Divergent To Launch AI-Driven Manufacturing Platform: But Retail Turns Bearish

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Exchange Rate: 1 RMB = 0.14 USD