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Shares of Black Rifle Coffee (BRCC) dropped nearly 4.5% in after hours trading on Monday after the company’s fourth-quarter revenue fell short of estimates, dampening retail sentiment.
For Q4 its loss per share stood at $0.03, better than a feared loss of $0.05, according to The Fly. Revenue decreased 11.5% to $105.9 million, missing Wall Street estimates of $106.2 million.
Its Q4 net loss narrowed to $6.7 million from net loss of $14 million in the same period last year.
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Wholesale revenue decreased 8.6% to $67.2 million, driven by a $12.7 million net reduction in barter transaction revenue offset by continued distribution gains and sales growth in the FDM market, growth in our ready-to-drink (RTD) coffee product, and revenue from initial shipments of Black Rifle Energy, the company said.
BRC sees FY25 revenue between $395 million and $425 million, compared to the consensus estimate of $414.85 million. It expects adjusted earnings before interest, depreciation, and amortization (EBITDA) to be between $20 million and $30 million.
"Black Rifle made significant progress in strengthening our operations, bolstering our market presence, and improving profitability over the past year," said BRC’s CEO Chris Mondzelewski.
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"With expanded coffee distribution, the launch of Black Rifle Energy, and our strategic partnerships with Keurig Dr Pepper (KDP), we have built a strong foundation for long-term growth. While there is still work to be done in 2025, I am confident in our ability to execute on our strategy and build momentum.”
Sentiment on Stocktwits turned ‘bearish’ from ‘neutral’ a week ago. Message volume climbed to ‘normal’ from ‘low.’

One bullish commenter noted the company’s strategy of completely shifting their business focus to wholesale, and going from direct-to-consumer (DTC), and with its new product launch, the company’s Q3 “will be the one to watch.”
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Black Rifle Coffee stock is down 18.9% year-to-date.
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