Google Reportedly Eyeing Ads On Gemini In 2026

• According to Adweek, the discussion marks the first time advertisers have heard directly from Google about monetizing its Gemini AI chatbot.
• Separately, Google said in a blog on Monday that it is developing AI glasses with Gemini with partners Samsung, Gentle Monster and Warby Parker.
• The first glasses from the partnership will arrive in 2026, the company said.

Google is reportedly considering bringing ads to its AI chatbot Gemini.

The company informed the decision to advertising clients in recent days, AdWeek reported on Monday, citing agency buyers familiar with the company’s conversations with the clients.

Google representatives indicated in separate calls with at least two advertising clients that ad placement in Gemini is targeted for a 2026 rollout, the report said. Details on formats, pricing and testing are unclear, an anonymous agency buyer told the platform. They also added that the plan is separate from advertisements in Google’s AI-powered search experience called AI Mode.

According to Adweek, the discussion marks the first time advertisers have heard directly from Google about monetizing its Gemini AI chatbot.

AI Glasses

Separately, the company said in a blog on Monday that it is developing AI glasses with Gemini with partners Samsung, Gentle Monster and Warby Parker. The first glasses from the partnership will arrive in 2026, the company said, competing against existing products from Meta Platforms.

The company is planning two types of AI glasses: one that is designed for screen-free assistance and the other called the display AI glasses which add an in-lens display to show the user helpful information privately.

The company also said that its Android XR operating system will support wired XR glasses that offer a blend of headset-like immersion and real-world presence. The company shared a first look of the device in the category on Monday, equipped with a 70-degree field of view and optical see-through technology, allowing users to view digital content on top of their view of the physical world.

How Did Stocktwits Users React?

GOOG shares traded 3% lower at the time of writing. On Stocktwits, retail sentiment around GOOG stayed within the ‘bearish’ territory while message volume stayed at ‘low’ levels.

The stock has gained 65% this year and by about 77% over the past 12 months. 

Also See: Apple Chip Chief Reportedly Dismisses Concerns About Exit: ‘I Love My Job’

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