• Shoppers on eBay will have access to more than 8,000 vehicle listings via a dedicated digital Hertz Car Sales showroom.
• All vehicles with the Hertz Guarantee will be available through eBay’s Secure Purchase option.
• Launching on eBay advances Hertz’s strategy to make retail its primary sales channel.

Hertz Global Holdings, Inc. (HTZ) on Tuesday announced it will launch a digital showroom on the e-commerce platform eBay Inc. (EBAY) as part of a strategic move to unlock growth opportunities for the struggling car rental company.

At the time of writing, HTZ stock was up 1.5%, and EBAY stock was down nearly 1%.

A Digital HTZ Showroom on eBay

Hertz will have a dedicated section for its digital car sales showroom on eBay, where shoppers can go through more than 8,000 vehicle listings.

Hertz believes launching on eBay aligns with its strategy to make retail its primary sales channel while expanding access to its near-new car inventory on a reputable digital retail platform.

“Building on our strengthened retail channels and existing partnerships, establishing a presence with eBay is a natural next step,” said Chris Berg, Executive Vice President, Global Fleet Management at Hertz.

Cars will come with a “Hertz Certified” guarantee, meaning the listed vehicles will have undergone a 115-point inspection, and eBay’s “Secure Purchase” option, which offers financing, registration, ownership transfer, transport, and up to $100,000 in vehicle purchase protection, the companies said in a joint statement.

HTZ’s Partnership With Uber

The latest move is yet another strategic action by the company to unlock growth and comes on the heels of its recently announced initiative on providing car fleet management services.

Last week, the company launched a new entity, “Oro Mobility,” which would oversee driverless and driver-led car fleets, as part of a vital partnership with ride-hailing company Uber Technologies (UBER).
 

What Retail Traders Think About HTZ, EBAY Stocks

On Stocktwits, retail sentiment about HTZ and EBAY remained ‘extremely bullish’ amid ‘extremely high’ messaging volumes over the last 24 hours.

HTZ stock has risen over 13% so far this year, while EBAY has gained over 25%, both outperforming the benchmark S&P 500 index.

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