• LiveWire bought the assets of privately held Dust Moto for an undisclosed sum.
• Dust Moto currently offers "Hightail" for pre-ordering, a 42-horsepower dirt bike equipped with a 4.4-kilowatt-hour battery that lasts up to 4 hours on a full charge.
• LiveWire is helping Dust Moto scale production and supporting its marketing and sales, among other things.

LiveWire Group, Inc. (LVWR) on Tuesday bought the assets of privately held Dust Moto, as the company makes a strategic pivot into the off-road vehicle category.

The deal enables LiveWire to expand its product portfolio and capture an even bigger market share in the electric powersports sector as it gains deep off‑road knowledge and expertise.

CEO Karim Donnez said Dust Moto is “a strong strategic fit and an accelerator of our vision,” which will meaningfully contribute to the company’s market position. The financial details of the deal were not disclosed.

Zooming In On Dust Moto

Dust Moto is an Oregon-based electric dirt bike company focused on producing “affordable, high-performance” vehicles. According to its website, the company currently offers "Hightail" for pre-ordering, a 42-horsepower dirt bike equipped with a 4.4-kilowatt-hour battery that lasts up to four hours on a full charge.

As part of the deal, LiveWire is helping Dust Moto scale production by opening up its engineering and manufacturing capabilities and assisting it with global marketing and sales, among other things.

“Joining LiveWire marks an exciting next chapter in our journey,” said Colin Godby, CEO of Dust Moto. “LiveWire shares our fundamental DNA as an American brand focused on performance, innovation, and putting riders first. With LiveWire’s scale, resources, and global reach, we can bring our electric off-road bike to market with a worldwide audience and deliver an unmatched off-road experience.”

What Retail Thinks About LVWR

On Stocktwits, retail sentiment about LVWR remained ‘neutral' over the last 24 hours.

LVWR has lost nearly 71% in value so far this year but has gained more than 11% over the past 12 months.

For updates and corrections, email newsroom[at]stocktwits[dot]com.