Meta To End Political, Social Advertising In EU Due To ‘Burdensome’ Regulation

Meta Platforms Inc. (META) announced on Friday that it will end all political, electoral, and social-issue advertising in the European Union due to incoming “burdensome” regulations.

Meta’s shares were up nearly 0.4% in Friday’s pre-market trading session at the time of writing. Stocktwits data showed the retail sentiment around the Meta stock was in the ‘neutral’ territory.

In a blog post, the Facebook and Instagram parent cited the “unworkable requirements and legal uncertainty” introduced by the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation.

“From early October 2025, we will no longer allow political, electoral, and social issue ads on our platforms in the EU,” the company said.

Explaining the difficulties introduced by the legislation, Meta stated that the rules make it challenging for advertisers to reach their target audience, resulting in users seeing less relevant advertisements on the company’s social media platforms.

“The TTPA introduces significant, additional obligations to our processes and systems that create an untenable level of complexity and legal uncertainty for advertisers and platforms operating in the EU,” Meta explained further.

The Mark Zuckerberg-led company stated that even if it altered its services, there is no guarantee that they would be compliant with EU regulations.

Meta also said it’s not the only company to pull political advertisements from the EU – it cited a similar decision made by Alphabet Inc.’s (GOOG) (GOOGL) Google in November.

Meta’s stock is up 22% year-to-date and 58% over the past 12 months.

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