Netflix Reportedly Eyes Live Shows, Star Power, And Music Competitions: Retail Optimism Abounds

Streaming giant Netflix Inc. (NFLX) is reportedly expanding its content horizons, aiming to revive once-popular cable-style programming by introducing music and celebrity-focused shows alongside its established streaming library.

According to a Wall Street Journal report, the company is in talks with Spotify Technology SA (SPOT) to develop joint ventures, such as a music award telecast or a live concert series, and is discussing high-profile celebrity interviews and timely documentaries.

Following the news, Netflix stock inched lower by 0.6% on Wednesday in morning trade while Spotify’s stock edged 0.8% higher. 

Netflix is also reportedly reviving the iconic "Star Search" concept with a fresh music competition series titled "Building the Band," set to launch next week, with more similar shows expected to roll out soon.

According to the report, after many families opted out of cable bundles, Netflix became a primary source of entertainment for millions of people. Hence, the company is looking to diversify its offerings to include scripted content, reality series, comedy shows, and live events to capitalize on that consumer shift.

While Netflix considers live-streaming finales for reality shows like “Building the Band,” and enabling fan voting for “Star Search,” it also reportedly remains cautious. 

Jeff Gaspin, who launched NBC’s “The Voice” emphasized, “We don’t want to do live for live’s sake” and added that live elements should serve a clear purpose.

At Semafor’s World Economy summit in May, Ted Sarandos, Co-CEO of Netflix, revealed that the company contributed $125 billion to the U.S. economy between 2020 and 2024, supporting more than 900 productions and creating 140,000 jobs nationwide.

On Stocktwits, retail sentiment around Netflix improved to ‘extremely bullish’ from ‘neutral’ the previous day. Message volume surged to ‘extremely high’ from ‘high’ levels in 24 hours.

Netflix stock has gained over 44% in 2025 and over 89% in the last 12 months.

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