Nike Shares Earn A ‘Buy’ Upgrade At Argus Amid Stock Recovery On The Back Of Improving Online Pricing

Argus Research upgraded Nike’s stock rating to ‘Buy’ from ‘Hold’ on Tuesday, stating that a recovery in stock is underway as the sportswear giant utilizes the e-commerce channel to improve pricing.

Nike shares surged nearly 4% to $73.72 in morning trade. The stock has declined 2.5% so far this year.

The Air Jordan maker has announced price hikes on some of its products in the U.S. as it wrestles with costs tied to President Donald Trump’s tariffs on trading partners such as China.

Approximately 16% of Nike’s shoes imported into the U.S. are produced in facilities located in the world's second-largest economy. Nike executives in a post-earnings call last week said they aim to mitigate the impact from tariffs by cutting imports from China to the United States in the high single-digit range by the end of fiscal 2026.

The supply from China will be reallocated to other countries around the world, CFO Matthew Friend said last week.

According to The Fly, Argus Research said following Nike's efforts to reduce inventory in the second half of fiscal 2025, most of its products are "up to date and attracting customers.”

Nike has been reducing production on classic lines, such as the Air Force 1, to clear its inventory and has been heavily investing in producing running shoes that resonate well with customers, after losing market share to Deckers Outdoor’s Hoka and Roger Federer-backed On over the last several quarters.

Argus said it expects Nike to dominate the athletic apparel and footwear markets in the long term.

Shares of Nike had surged more than 18% during intraday trading on Friday, marking their most significant single-day gain ever, after fourth-quarter results topped Wall Street estimates.

Retail sentiment on Nike is ‘extremely bullish’ on Tuesday compared with ‘bullish’ sentiment in the past week, according to Stocktwits data.

For updates and corrections, email newsroom[at]stocktwits[dot]com.

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