• Rumble said the agreement represents its largest customer commitment to date.
• If the agreement is commercially successful, terms could be modified for a much greater amount and period.
• The agreement comes amid the Northern Data acquisition as it pushes to build an independent AI and cloud ecosystem.

Shares of video and cloud services platform Rumble Inc. (RUM) drew significant investor attention on Thursday after the company announced that it has signed a $270 million agreement with an unnamed third-party cloud customer. 

RUM stock surged nearly 25% after markets opened on Thursday, but started a downward trajectory shortly, paring most gains. At the time of writing, it was the top-trending ticker on Stocktwits. 

RUM’s Biggest Customer Ever

According to an SEC filing, the multi-year agreement represents the company's largest customer commitment to date. 

Rumble will provide the customer with GPU cloud capacity powered by Nvidia’s Blackwell B300 systems. If the agreement is commercially successful, terms could be modified for a much greater amount and period.

Challenging Big Tech

Rumble made a strategic move to acquire Germany-based AI and cloud infrastructure provider Northern Data to build an ecosystem that does not rely on platforms controlled by U.S. tech behemoths such as Google, Amazon, and Microsoft.

The deal, which is expected to close sometime this month, will bolster the company’s cloud capacity with more than 22,000 Nvidia GPUs.

What Do Retail Traders Think About RUM?

On Stocktwits, retail sentiment about RUM remained ‘bullish’ over the last 24 hours, while users noted the heavy trading volume.

Over 4.85 million RUM shares changed hands by 10:15 am ET on the NASDAQ, nearly double the average three-month trading volume. The stock has gained more than 36% so far this year but has declined just over 1% in the last 12 months.

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