SBUX Stock Rises Premarket Heading Into Earnings: Investors Await First Signs Of Margin Recovery

The stock has risen about 17% so far in 2026, indicating growing confidence that operational improvements are starting to take effect.
The Starbucks logo on a white column at the 3rd China International Supply Chain Expo. (Photo by Sheldon Cooper/SOPA Images/LightRocket via Getty Images)
The Starbucks logo on a white column at the 3rd China International Supply Chain Expo. (Photo by Sheldon Cooper/SOPA Images/LightRocket via Getty Images)
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Shivani Kumaresan·Stocktwits
Published Apr 28, 2026   |   4:40 AM EDT
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  • Analysts expect Starbucks to report Q2 earnings per share of $0.44 and revenue of around $9.09 billion.
  • U.S. comparable sales increased 4% in the first fiscal quarter, marking the first rise in transactions in two years.
  • Stabucks has focused on simplifying operations and speeding up service to under 4 minutes. 

Starbucks Corp.’s (SBUX) stock looks to snap a two-day losing streak on Tuesday as the coffee house giant heads into second-quarter earnings, with investors closely watching whether its ambitious turnaround strategy can translate into financial momentum.

The earnings come at a time when Starbucks is facing a defining checkpoint for its “Back to Starbucks” overhaul led by CEO Brian Niccol. 

Is SBUX Showing Early Signs Of Recovery?

The stock has climbed nearly 17% year-to-date to about $97.89, reflecting optimism that operational changes are beginning to take hold. Analysts expect earnings per share to be near $0.44 and revenue around $9.09 billion, according to Fiscal AI data. 

Attention has turned particularly to whether the company can finally show year-over-year improvement in operating margin after eight straight quarters of contraction.

Recent quarters have shown encouraging signals. U.S. comparable sales rose 4% in the fiscal first quarter, marking the first positive transaction growth in two years. International performance has also improved, with China leading gains and helping offset weaker North American trends.

Starbucks stock inched 0.2% higher in Tuesday’s premarket. 

SBUX’s Turnaround Strategy In Focus 

The company is focusing on simplifying its operations and serving customers faster, aiming to get drinks out in less than 4 minutes. Management has also been working to streamline the menu, improve how stores operate, and bring back a more classic café feel. 

However, according to a Barron’s report, even as customer traffic continues to climb, profit margins are still feeling pressure. Increased labor expenses, higher raw material prices, and spending on the company’s transformation efforts have all contributed to squeezing profitability.

JPMorgan, Stifel, and Bank of America all increased their price targets on Starbucks shares on Friday, signaling growing confidence in the company’s near-term outlook. 

JPMorgan lifted its price target on SBUX to $100 from $95, while Stifel raised it to $115 from $105. Bank of America provided the most aggressive revision, boosting its price target to $130 from $120. 

What Are SBUX’s Retail Traders Saying? 

On Stocktwits, retail sentiment around the stock remained in ‘bearish’ territory, while message volume increased by 400% over 24 hours. 

SBUX’s Sentiment Meter and Message Volume as of 04:00 a.m. ET on Apr.28, 2026 | Source: Stocktwits
SBUX’s Sentiment Meter and Message Volume as of 04:00 a.m. ET on Apr.28, 2026 | Source: Stocktwits

A user remarked that “Most of the people can’t afford to pay $6-7 for a cup of coffee.”

SBUX stock has gained over 16% year-to-date. 

Also See: DPZ Stock Under Pressure: Analysts Turn Cautious After Earnings Miss, Slower US Sales

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