• JPMorgan upgraded the SG stock to ‘Overweight’ from ‘Neutral’ and praised the company’s trajectory under its new management.
• The firm said the Sweetgreen brand's transformation is gaining momentum.
• According to Koyfin data, 12 of the 15 analysts rated SG a ‘Hold,’ two rate it a ‘Buy’ or higher, and one has a ‘Sell’ recommendation.

Shares of health-focused restaurant operator Sweetgreen (SG) drew significant investor buzz on Friday after the company received a rating upgrade from a top Wall Street firm.

At the time of writing, Sweetgreen shares were up more than 11%. SG was among the top-trending tickers on Stocktwits and was on track to open near a one-year high.

JPMorgan Upgrades SG

According to TheFly, JPMorgan upgraded the stock to ‘Overweight’ from ‘Neutral’ and highlighted that the company, under its new management, has been aggressive at adopting new products "people actually want to eat," like wraps.

The firm also praised the company for maintaining ingredient integrity while better nationalizing both its supply chain and in-store operations.

JPMorgan believes the Sweetgreen brand's transformation is gaining momentum with "lower-risk" visibility into a free cash flow inflection.

It set a new price target of $13 from $8, implying an upside potential of more than 44%, compared to the stock’s closing price on Thursday.

SG Recent Management Changes

With the exception of the CEO position, the company has seen a C-Suite shakeup in recent months.

The company appointed Ryan Slemons as Chief Development Officer earlier this month to lead all aspects of real estate, design, construction, facilities, and portfolio management.

In September last year, Jamie McConnell formally took over as CFO, following the retirement of longtime finance chief Mitch Reback.

At the beginning of 2026, co-founder Nathaniel Ru stepped down from his day-to-day corporate role as Chief Brand Officer, after nearly 20 years in the position.

What Retail Thinks About SG

On Stocktwits, retail sentiment toward the SG stock remained in ‘extremely bullish’ territory over the last 24 hours, with many users noting the JPMorgan upgrade.

One bullish user on the platform said the “new wraps have gone viral” and could actually save the company.

Wall Street, on the other hand, is largely neutral on the stock, with 12 of the 15 analysts rating it a ‘Hold,’ two rating it a ‘Buy’ or higher, and one rating it a ‘Sell,’ according to Koyfin data.

SG stock is up more than 49% so far this year and has outperformed the benchmark S&P index, which has gained only 9% for the same period.

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