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Citizens upgraded SoFi Technologies Inc. (SOFI) stock to Outperform from Market Perform and set a $30 price target, reframing the fintech’s recent slump as a buying window rather than a warning sign.
Analyst Devin Ryan stated the stock’s pullback masks improving fundamentals, according to TheFly.
SoFi Technologies’ stock traded over 4% higher in Monday’s premarket.
SoFi shares recently traded near $21, a notable retreat after topping $30 late last year. The stock is down about 20% so far this year, a move Ryan attributes less to company-specific issues and more to shifting investor preferences that have weighed on high-growth names.
According to the analyst, the broader market’s move away from growth-oriented stories has pressured SoFi disproportionately. Ryan said the decline reflects technical factors and compressed valuation multiples rather than concern about near-term economic conditions.
Citizens highlighted SoFi’s ability to expand efficiently as a key reason for the upgrade. The firm pointed to what it described as “compounding at scale,” noting that the company continues to broaden its revenue mix beyond lending into fee-driven and capital-light products.
In the fourth-quarter fiscal 2025, SoFi said that it recorded its biggest-ever quarterly growth in both customers and products. The company added about one million new members during the period, lifting its total membership to 13.7 million, a 35% year-on-year (YoY) increase. The number of products used by customers also rose sharply, climbing 37% YoY to reach 20.2 million.
On Stocktwits, retail sentiment around the stock remained in ‘bullish’ territory amid ‘high’ message volume.

SOFI stock has gained over 37% in the last 12 months.
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