Struggling Beyond Meat Pulls Full-Year Outlook, Guides Weak Q2 Sales: Retail Users Bullish, See Upside

With inflation straining household budgets, demand for plant-based meat products has declined even further.
Beyond Meat's Beyond Burgers is shown on February 29, 2024 in Chicago, Illinois. (Photo illustration by Scott Olson/Getty Images)
Beyond Meat's Beyond Burgers is shown on February 29, 2024 in Chicago, Illinois. (Photo illustration by Scott Olson/Getty Images)
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Yuvraj Malik·Stocktwits
Updated Jul 02, 2025 | 8:31 PM GMT-04
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Beyond Meat (BYND) pulled its annual sales forecast on Wednesday, citing macroeconomic pressures further dampening the already weak demand for its plant-based meat products.

Shares dropped 4% in extended trading following the company's quarterly report.

Plant-based meat alternatives tend to be more expensive than traditional animal protein, and with inflation straining household budgets, demand for these products has declined even further.

"As the first quarter of 2025 progressed to a close, we saw a slowdown in consumption as the uncertain macroeconomic environment likely exacerbated category challenges," CEO Ethan Brown said.

The company guided second-quarter net revenues between $80 million and $85 million, below analyst expectations of $93.5 million from LSEG/Reuters.

For Q1, the company reported an adjusted loss of $0.69 per share on revenue of $68.7 million, down 9.1% from a year earlier. Both figures fell short of expectations.

The company has struggled in recent years due to a combination of declining demand, high prices compared to real meat, and fading novelty around plant-based products amid increased competition. Shares of the company are down about 100% from their all-time high in 2021.

On Stocktwits, the retail sentiment was, however, 'bullish.'

One user said the company is "horribly run" and "focus should be on price parity but instead they're jacking up prices."

Another said that certain factors, including the ongoing debt restructuring and the company’s target to be cash flow positive by the end of the year, could lead to gains in shares.

Beyond Meat stock is down 32.5% year to date.

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