TTWO Stock Heads For Highest Level In Over 3 Months — What Is The GTA 6 News About?

• According to the leaked campaign email from Best Buy, the promotional GTA 6 pre-order window begins on May 18, 2026, lasting for four days until May 21, 2026.
• A report stated that users across gaming forums received the same Best Buy affiliate promo email, suggesting it was not a one-off error.
• The GTA 6 pre-order window coincides with Take-Two’s fourth-quarter results on May 21.

Shares of Take-Two Interactive Software Inc. (TTWO) were headed for their highest level in over three months amid new reports surrounding the pre-orders of the highly anticipated action-adventure game, GTA 6.

According to a report by Wccftech citing a post by YouTuber Frogboyx1Gaming, a Best Buy affiliate email revealed that Rockstar Games might be close to launching a promotional window for the pre-orders of Grand Theft Auto 6 later this month.

Rockstar Games is the developer and publisher of GTA 6, and is owned by Take-Two Interactive Software.

TakeTwo shares were up nearly 7% in Thursday’s pre-market trade.

Promotional Window For GTA 6 Pre-Orders

According to the leaked campaign email from Best Buy, the promotional GTA 6 pre-order window begins on May 18, 2026, lasting for four days until May 21, 2026.

The report added that this is a promotional window for Best Buy’s affiliate partners. It also noted that users from popular gaming forums also confirmed receiving the same email. According to the email, Best Buy’s affiliate partners will earn a 5% commission if customers place pre-orders for GTA 6 through their links.

Critical Timing For TTWO

The GTA 6 pre-order window coincides with a critical time for Take-Two. The company is set to report its fourth-quarter (Q4) results on May 21, 2026, after the bell.

Take-Two is expected to report earnings per share (EPS) of $0.56 on revenue of $1.55 billion. During the same period a year ago, Take-Two reported an EPS of $1.3 on revenue of $1.58 billion.

TTWO CEO Calls GTA 6 Expectations ‘Terrifying’

During an interview with Bloomberg earlier this month, Take-Two CEO Strauss Zelnick said that the expectations for GTA 6 are “terrifying.”

“I think here our goal is to deliver to consumers something that's never been experienced before. Being on the sidelines but pretty close to the front of the sidelines is very, very exciting. And terrifying. Because the expectations are so high,” Zelnick added.

GTA 6 has already faced two delays after initially being slated for release last year.

How Did Retail Traders React To TTWO?

Retail sentiment on Stocktwits around Take-Two trended in the ‘bullish’ territory with message volumes at ‘high’ levels at the time of writing.

One user believes that if GTA 6 launches before November this year, TTWO stock could surge to over $300.

Another user believes that GTA 6 won’t be delayed again.

TTWO stock is down 6% year-to-date, but up 5% over the past 12 months. The Invesco QQQ Trust (QQQ) is up 39% over the past 12 months, while the Vanguard Total Stock Market Index Fund ETF (VTI) is up 27%.

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