Williams-Sonoma's Pottery Barn To Make UK Debut In Autumn: Retail Underwhelmed

Williams-Sonoma's Pottery Barn will launch in the UK in autumn, the company announced on Monday.

Pottery Barn will initially launch with a UK-focused website, giving customers access to its curated furniture, bedding, lighting, and decorative accessories.

It will also offer design services with styling assistance in homes and online.

More recently, Pottery Barn launched in India and opened a brand outlet in the financial capital, Mumbai, last year.

The expansion comes as the parent firm, Williams-Sonoma (WSM), faces weakness. The topline has shrunk in the last two years, and the company is pushing online channels to revive the business.

Barclays upgraded its rating on parent company Williams-Sonoma on Monday to 'Equal Weight' from 'Underweight.’ The research firm notes stable first-quarter trends, partly driven by aggressive price hikes.

It also raised the price target on the company's shares to $166 from $131.

However, on Stocktwits, the retail sentiment for Williams-Sonoma dropped to 'bearish' from 'neutral.'

Referring to the company and its peer Restoration Hardware (RH), a user said, "Tariffs aside, business is terrible. Once the market gets back to fundamentals, these will drop to lower lows."

Williams-Sonoma stock is down 6% this year.

For updates and corrections, email newsroom[at]stocktwits[dot]com.

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