Albertsons Media Collective Unveils Industry-First Branded Entertainment Model, Co-Developed with Procter & Gamble
Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today opened a new lane for brands inside its retail media network and pioneered a category for the industry: episodic, scripted branded entertainment, co-created with retailer shopper intelligence and...