$AQST Why is Neffy struggling?
Market data shows brand-name EpiPen makes up roughly 26% of current prescriptions, leaving over 70% of the market to generic epinephrine auto-injectors. Patients heavily favor generics due to significant price differences.
Neffy has no clinical benefit over autoinjectors and is still a device. If neffy is equivalent or more expensive than autoinjectors, there is little incentive to switch.
What will Anaphylm bring to the table.
1. faster time to tmax. That is a clinical benefit.
2. It is NOT a device, but a film that fits in a wallet or a phone.
Trust me,
#2 is huge. If you have children that need to carry, you know what I mean.
Keep in mind, cost matters. IF a patient can get Anaphylm at a price point comparable to autoinjectors, watch out.
How good is Sherry? We will find out. Getting payers onboard is priority one. Price it comparable to autoinjectors and sales will explode. In house manufacturing will help the margins.
Lets screw the shorts.