FBL Financial Group, Inc. operates as holding company, which engages in the sale of individual life insurance and annuity products. It operates through the Annuity, and Life Insurance segments. The Annuity segment is consists of fixed rate and indexed annuities and supplementary contracts. The Life Insurance segment is the whole life, term life, and universal life policies which provides benefits upon the death of the insured and may allow the client to build cash value on a tax-deferred basis. The company was founded in1939 and is headquartered in West Des Moines, IA.