Mastercraft Boat Holdings, Inc. engages in the designing, manufacturing, and selling of boats. It operates through the following segments: MasterCraft, Crest, NauticStar, and Aviara. The MasterCraft segment offers recreational performance boats used for water skiing, wakeboarding, and wake surfing activities and general recreational boating under product brands, such as MasterCraft. The Crest segment produces pontoon boats at its Owosso, Michigan facility, which are used for general recreational boating. The NauticStar segment produces boats at its Amory, Mississippi facility, which are used for saltwater fishing and general recreational boating. The Aviara segment consists of the Aviara brand which manufactures luxury day boats. The company was founded in 1968 and is headquartered in Vonore, TN.