MINISO Group Holding Ltd. engages in retail and wholesale of lifestyle and pop toy products. It operates through the MINISO Brand and TOP TOY Brand segments. The MINISO Brand segment involves in design, buying, and sale of lifestyle products. The TOP TOY Brand segment includes in design, buying, and sale of pop toys. The company was founded by Guo Fu Ye in 2013 and is headquartered in Guangzhou, China.