Exchange: NYSE·Updated 06:41 PM EDT
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PLNT Planet Fitness Inc - Ordinary Shares - Class A

$46.04
$0.50
(1.05%)
Today
Closed $46.95
$0.91
(1.94%)
After Hours
EarningsNov 5
Mkt Cap$3.58B
Vol2.42M

About PLNT

Planet Fitness, Inc. engages in the operation and franchising of fitness centers. It operates through the following segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the company's franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Clubs segment consists of operations with respect to all corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment involves the sale of equipment to franchisee-owned clubs in the United States, Canada, and Mexico. The company was founded by Michael Grondahl and Marc Grondahl in 1992 and is headquartered in Hampton, NH.
42

Bearish Sentiment

How do you feel about PLNT?

PeruchoTrader
$PLNT Extremely undervalued. Trading like it has lost memberships and closing down gym locations. They are opening more gyms and adding more memberships. The AI agents headlines about cancelling memberships is just a temporary negative catalyst. It’s still offers the cheapest gym membership in the US. The only negative is their liabilities are higher than their assets and the rising rates will impact their interest expenses. The only upside catalyst would be raising their gym membership price and if management buy shares at these levels .
5
PG710ford2
$PLNT Been a member for 10 years, never tempted to invest, but this huge drop because of $META is absurd to me, it'll be back at 50, when? i don't know could be a month but i'm in
5
gin_rob
$PLNT nobody forgets they have a gym membership, that's not the problem. They keep it because it's a great thing to have and visit infrequently because life is hard. Consistent gym goers are the rare ones.
4
FartsDust
$PLNT 13ma breaking above the 50ma on the hourly ... finally showing signs we'll beover 42 soon
4
PeruchoTrader
$PLNT Taking a starter. Oversold. Even with all these fitness products surprised more people should be joining gyms
4
gin_rob
You know a good deal when you see it. $PLNT is a stalwart, gyms in every town, new members every day. Best price in a decade.
3
Tigerrouse111
$PLNT I love my PF Black membership. I like the vibe, I like the upgraded clubs, and this gym has been part of my transformation. The value proposition for the invidual is excellent. I think the challenge is whether or not these Ai agents are going to start to suggest to folks to get rid of their Planet Fitness memberships if they aren't using them often enough. The idea of ghost memberships is part of the business model.
3
andrewnyquist
$PLNT Planet Fitness stock has been ugly of late. Currently testing important support zone. 👀 #IBDPartner
3
KryptonResearch14
$PLNT Planet Fitness ran 8.7% Friday, its best day since November 2025, after UBS reiterated Buy with an 80 target on strengthening member demand. UBS pointed to better September membership growth carrying into early October and said the dollar-down fall promo apparently did the trick. No enrollment figures disclosed, though. 80 implies about 68% upside from here, with the stock down 56% this year.
2
PeruchoTrader
$PLNT Add more on the dip. Extremely oversold. Needs to close above 42 for upside. Do not see any news but seems the Muse users may cancel gym memberships they did not realize they kept paying. If this is falling hard then they should be shorting LTH which overvalued too
2
OptionsGamblingAlcholic
$PLNT this is actually insane we are going under 40$ today, 21% drop in 3 trading days with no news
1
dumpandpump
$PLNT not seeing any good reason to invest until they see a little positive momentum. It's still a "falling knife" if you ask me. Wondering why this went from 54 to 41 in a few days with no news.
1
Spartyfann
$PLNT added some at $42, one by me is packed day and night. People are focusing in on fitness
1
USMC0321VET
$PLNT Been watching this for a while. I almost went in at $90 then mid $70. Set my alarm to go off below $25. That's too low right? Tell me I need to go in. I'm ready to get back my six pack abs back! ... though ... I'm in the process of turning my garage into a gym, so probably wouldn't use Planet Fitness. Someone give me a bull / bear case please.
1
tikibar51
$PLNT Did some Judging at a couple gyms(oops) did notice quite an uptick in foot traffic last few weeks.
1
OptionsGamblingAlcholic
$PLNT in a total of 2100 shares adding up to 100k worth, will have a bull run to 70-80$ by January then sell of January, happens every September.
1
thatsolardude365
$PLNT case update: the Sept 14 lead plaintiff deadline has passed in the Matsunaga securities suit. It alleges Planet Fitness cut 2026 same-club growth guidance to ~1% after marketing missed. Nothing to claim. Open Class Actions.
thatsolardude365
$PLNT: bought between Nov 2025 and May 2026? The suit alleges Planet Fitness misled investors about its marketing and growth outlook before shares fell 31% on weak Q1 results. Complaint stage, nothing to claim. Open Class Actions.
Macho2408
$PLNT bought at $42.50🥵🥵. Down over 60% from its highs, creating an asymmetric 4-to-6 month rebound play. The stock is priced like a broken business at just ~14.5x trailing earnings, but it’s still highly profitable with 20%+ net margins and an asset-light model where franchisees absorb nearly all operating risk. The panic over AI apps auto-canceling subscriptions is heavily overblown since Planet Fitness still requires in-person visits to cancel at most clubs, meaning the feared churn wave won't materialize overnight. In fact, their actual business is still expanding: total membership climbed 3.6% year-over-year to 21.5 million last quarter, and they opened 23 new gyms (including 5 international clubs) as they push toward 180–190 total new locations this year. More importantly, with the Q1 New Year’s resolution rushtheir biggest marketing and cash-generation cyclewhile their budget $15/month price point captures trade-down traffic from people dropping luxury gym memberships.
dontopenyoureyes
$PLNT Just wanted to check the price of PLNT today and it's a sea of ads on this site with a little content floating around.

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