Rocky Brands, Inc. engages in the design, manufacture, and marketing of footwear and apparel. Its brands include Rocky, Georgia Boot, Durango, Lehigh, and Michelin. It operates through the following segments: Wholesale, Retail, and Contract Manufacturing. The Wholesale segment distributes products through retail stores. The Retail segment includes direct sales of products to consumers through e-commerce websites, third party marketplaces, and Rocky outlet stores. The Contract Manufacturing segment focuses on wholesale, retail business and footwear contracts with the U.S. military. The company was founded in 1932 and is headquartered in Nelsonville, OH.