Bitrue, a cryptocurrency exchange platform that got #5 on the trust score by CoinGecko, is excited after launching its native token $BTR. The token will underpin the platform’s features and user experience. To know more about it, we chatted with its Chief Marketing Officer, Adam O’Neill:
ST: With so many crypto exchanges offering products and services, what makes Bitrue special?
AN: Our emergence comes with a unique approach to customer service. Our philosophy is to always listen to the voices of our customers, so we’ve developed strong links with several communities including those of XRP, and Cardano (ADA). These strong ties have helped us develop products and custom services that benefit these communities directly.
Additionally, we rank as the very first crypto exchange to list several projects which have gone on to have huge successes. Some of these include Terra (LUNA), and GALA, both of which have gone 100x from their listing prices. We do our best to stay at the edge, and as a result, we’ve developed a number of innovative projects before anyone else. One of our products, Power Piggy, was the first crypto investment service in the world — and our newly announced BMAX will revolutionize how users interact with DeFi moving forward.
ST: You’ve recently launched your native token BTR. Explain how native tokens help crypto platforms grow their business. And which cryptocurrency could be paired with BTR?
AN: The point of launching BTR was not to follow the bandwagon, but rather to bring unique utilities to the exchange for the benefit of our community. Platform tokens are used to power the features of the exchange. At Bitrue, BTR is used to increase the interest rate for investments, reduce trading fees, and permit entry into certain airdrops among others.
Our native token has a broad relationship with many other coins which it forms a trading pair with and BTR has been paired with USDT, USDC, USDT, XRP, ETH, and BTC for quite some time now. We’ve also recently launched BTR as a base pair, adding an additional 12 pairs including GALA, LUNA, SOL, and more.
ST: Are you planning to integrate more popular/mainstream cryptocurrencies into your platform?
AN: At Bitrue, we are always open to the emergence of new and innovative projects. When they make their debut, we ensure we add their tokens to our platform.
While this is one of our strategies to expose our community to the best tokens in the industry, we also list existing coins that for some reason are growing in popularity. For one, we all know that traders and investors like to take advantage of trending coins, as their volatility often gives them a positive swing. We want to make sure our users are presented with all they need to boost their trading engagement. However, new listings are often decided by community voice or through the BTR Vote feature.
ST: You recently secured Cardano’s support for your upcoming crypto product launch. What’s that all about?
AN: Getting Cardano’s support for our upcoming product launch should not be a surprise. As far as the crypto ecosystem is concerned, collaboration is one of the moves that bring the best in a project as one tree does not make a forest. Our relationship with Cardano is a mutually benefiting one. It stems from a couple of years we have been working to support Cardano.
For example, we’ve contributed open-source code for ADA wallet integration that is now being used by several exchanges. We were also the first centralized exchange to support Cardano native assets, as well as the first exchange to delegate to community staking pools, assisting with network decentralization.
ST: Crypto exchanges face scrutiny from regulators all over the world, which ultimately affects investors as well. How do you deal with it and why should investors trust Bitrue amid the uncertainties?
AN: Bitrue has been operational for close to 4 years, and the fact that we have not been in the crosshairs of any regulator should serve as an indicator that we fully comply with all applicable laws. We understand that the regulatory landscape governing the broader crypto industry is still developing and at best unclear in many regions. We try our best to offer our products to clients in jurisdictions where the laws are clearer, as we seem to have gotten it right thus far.
In terms of trust from investors, we believe trust is earned and not demanded. With the high demand from investors to offer some products — as well as the embrace of such products when they finally go live — the numbers speak for themselves, and many will attest to the fact that Bitrue is one of the most trusted trading platforms out there.