Innovation Beverage Group (NASDAQ: IBG) Partners Nationwide with Sysco (NYSE:SYY) – Potential for Significant Revenue Growth in $4.4 Billion US market

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Seven Hills, Australia, October 8, 2024—Innovation Beverage Group (NASDAQ: IBG) announced that its award-winning Australian Bitters are now available nationwide in the U.S. through Sysco ( NYSE:SYY), the world leader in foodservice distribution. This marks a major expansion beyond traditional alcohol distributors and into the foodservice category, opening new channels for growth. With the U.S. representing 40% of the $11 billion global bitters market, this partnership has the potential to significantly boost IBG’s revenues and future profitability as the market is projected to reach $14 billion by 2030.

• Major Distribution Expansion: IBG’s Australian Bitters are now available nationwide through Sysco, extending the product's reach beyond alcohol distributors to restaurants and foodservice establishments.
• U.S. Market Opportunity: The U.S. is the largest bitters market globally, accounting for 40% of total volume. The bitters market is expected to grow from $11 billion to $14 billion by 2030.
• Potential Revenue Boost: This partnership could significantly increase IBG’s sales as the product gains exposure in new customer segments and locations across the U.S.
• Strategic Alliance with Sysco: Sysco’s robust network of 340 distribution facilities and 730,000 customer locations makes it an ideal partner to accelerate IBG’s growth.
• Award-Winning Product: Australian Bitters, handcrafted in Australia, won the Gold Medal at the Los Angeles Spirits Awards, highlighting its quality and appeal to the U.S. market.

Why It’s Important:

The partnership with Sysco not only broadens IBG’s distribution network to 730,000 locations, but also aligns the company with a global leader in foodservice. This collaboration could serve as a major revenue catalyst, enabling IBG to gain a stronger presence in the U.S. bitters market, drive brand awareness, and unlock new sales channels. With the bitters market expected to grow significantly in the coming years to $14 billion, IBG is well-positioned to benefit from this growth.

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