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0x (ZRX) just pulled off a pretty cool move with buying Flood.bid. DEX aggregators aren’t making acquisitions left and right so they're obviously gunning to increase their trading capabilities on both Solana (SOL) and Ethereum (ETH).
Flood. bid might not be a household name, but they’ve been working to disrupt trade routing in DeFi with some serious backing from Bain Crypto and others. The entire Flood team is now with 0x, and that should mean better trades for everyone.
Think of Flood’s tech as a super smart GPS for your crypto trades - it has that power to figure out the best route for your tokens to travel, while also keeping an eye on things like slippage and liquidity pools. 0x has been the Taylor Swift (just not as popular or well known) of this space for years with their API services, so their marketplace mentality is a fit.
Flood’s founder, Francesco Baccetti, says their obsession with squeezing out better prices and faster trades is in tune with what 0x is all about. This deal really puts 0x’s game plan for handling trades across multiple blockchains into high gear. Adding Flood on participating should give them a serious leg up over other aggregators playing in the space that aren’t as happy to hop back and forth between different chains.
The Flood brand is disappearing but the Flood team will be working full-time at 0x. Basically we will likely see an awesome new functionality soon, or, possibly an entire new routing system. The end goal? Making it incredibly effortless to find the lowest prices no matter what you’re trading - ETH, SOL, or any other obscure token.
Acquisitions like this don’t happen all that frequently in DeFi, so it’s worth paying attention to. Easier on-ramps to trading and better prices when you get there are always good, and this team-up could be the start of something major in the aggregator market.
Also see: deRWA Tokens Shake Up Centrifuge
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