MSTR Rallies On Bitcoin $78K Breakout, Books $1.8B Gain — On-Track To Flip Positive For The Year

Data showed that with every $1,000 increase in Bitcoin’s price adds about $780 million to Strategy’s BTC holdings.
A person holds a smartphone displaying the stylized Strategy Inc. branding, with a large Bitcoin symbol visible in the background. Strategy stock and Bitcoin rallied last week. (Photo illustration by Cheng Xin/Getty Images)
A person holds a smartphone displaying the stylized Strategy Inc. branding, with a large Bitcoin symbol visible in the background. Strategy stock and Bitcoin rallied last week. (Photo illustration by Cheng Xin/Getty Images)
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Prabhjote Gill·Stocktwits
Updated Apr 17, 2026   |   12:23 PM EDT
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  • Michael Saylor-backed Strategy holds over 780,000 Bitcoin and is approaching the scale of BlackRock’s iShares Bitcoin ETF in total holdings.
  • Bitcoin’s move above $78,000 pushed the company’s holdings back into profit, generating roughly $1.8 billion in unrealized gains.
  • Friday’s leaves Strategy close to erasing its year-to-date losses, while Bitcoin is still down over 10% this year.

Michael Saylor-backed Strategy (MSTR) jumped nearly 15% in morning trade on Friday after Bitcoin’s (BTC) price nearly touched $78,000, pushing its holdings back into profit. 

MSTR’s stock rose 14.6% in morning trade, on track for a weekly gain of more than 34% in a five-day rally. It was among the top trending tickers on Stocktwits at the time of writing. Retail sentiment around Strategy’s shares surged to ‘extremely bullish’ from ‘bullish’ territory over the past day, accompanied by chatter at ‘high’ levels. 

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MSTR retail sentiment and message volume on April 17 as of 11:15 a.m. ET | Source: Stocktwits

Strategy has accumulated over 780,000 Bitcoin and is closing in on BlackRock’s iShares Bitcoin ETF in total holdings. According to BitcoinTreasuries data, the average cost per Bitcoin for MSTR is around $75,580. Friday’s rally in Bitcoin’s price pushed MSTR’s holdings into the green by 3.14%, amounting to around $1.8 billion. 

Bitcoin Rally Boosts Strategy’s Balance Sheet

Bitcoin’s price rose nearly 5% in the last 24 hours to over $77,900. Retail sentiment around the apex cryptocurrency on Stocktwits remained in ‘bullish’ territory over the past day, accompanied by’ high’ levels of chatter. It was also among the top trending tickers on the platform, alongside MSTR's stock.

For every $1,000 gain in Bitcoin’s price, Strategy adds approximately $780 million to its balance sheet. With its current stack valued at roughly $56 billion, a return to the previous all-time high of $126,000 would push the value of Strategy’s Bitcoin to $98.4 billion, without them buying a single additional coin.

Strategy’s multiple of net asset value (MNAV) stood at 1.24, up more than 5% on the day.

How Are Retail Traders Meeting About MSTR Stock?

Platform data showed message volume around MSTR shares increased 23.8% over the past day. While users on Stocktwits celebrated MSTR’s rally, some reported that their holdings were still in the red. Community sentiment was divided between bulls betting on a massive short squeeze driven by institutional accumulation and skeptics who raised concerns over the sustainability of its debt-funded business model.

Strategy is now on track to turn positive for the year, with shares up about 9% year-to-date if gains sustain till market close. Bitcoin, by comparison, remains down roughly 10% over the same period.

Read also: Eric Jackson Claims Crypto Treasury Play EMJX Outpaced S&P 500 By 10% Ahead Of SRx Health Merger

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