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Michael Saylor-backed Strategy (MSTR) jumped nearly 15% in morning trade on Friday after Bitcoin’s (BTC) price nearly touched $78,000, pushing its holdings back into profit.
MSTR’s stock rose 14.6% in morning trade, on track for a weekly gain of more than 34% in a five-day rally. It was among the top trending tickers on Stocktwits at the time of writing. Retail sentiment around Strategy’s shares surged to ‘extremely bullish’ from ‘bullish’ territory over the past day, accompanied by chatter at ‘high’ levels.

Strategy has accumulated over 780,000 Bitcoin and is closing in on BlackRock’s iShares Bitcoin ETF in total holdings. According to BitcoinTreasuries data, the average cost per Bitcoin for MSTR is around $75,580. Friday’s rally in Bitcoin’s price pushed MSTR’s holdings into the green by 3.14%, amounting to around $1.8 billion.
Bitcoin’s price rose nearly 5% in the last 24 hours to over $77,900. Retail sentiment around the apex cryptocurrency on Stocktwits remained in ‘bullish’ territory over the past day, accompanied by’ high’ levels of chatter. It was also among the top trending tickers on the platform, alongside MSTR's stock.
For every $1,000 gain in Bitcoin’s price, Strategy adds approximately $780 million to its balance sheet. With its current stack valued at roughly $56 billion, a return to the previous all-time high of $126,000 would push the value of Strategy’s Bitcoin to $98.4 billion, without them buying a single additional coin.
Strategy’s multiple of net asset value (MNAV) stood at 1.24, up more than 5% on the day.
Platform data showed message volume around MSTR shares increased 23.8% over the past day. While users on Stocktwits celebrated MSTR’s rally, some reported that their holdings were still in the red. Community sentiment was divided between bulls betting on a massive short squeeze driven by institutional accumulation and skeptics who raised concerns over the sustainability of its debt-funded business model.
Strategy is now on track to turn positive for the year, with shares up about 9% year-to-date if gains sustain till market close. Bitcoin, by comparison, remains down roughly 10% over the same period.
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