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Shares of Brown-Forman (BF.B) jumped 13% on Thursday following a report that Sazerac recently approached the company for a potential deal.
Wall Street Journal reported on the talks, citing people familiar with the matter. Last month, the paper also reported that the Jack Daniel’s maker is discussing a mostly-stock deal with French spirits-maker Pernod Ricard.
Sazerac is a family-owned American distiller known for producing a wide range of spirits. Its brands include Buffalo Trace bourbon, and Fireball Cinnamon Whisky.
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