CELH, NCLH, RBLX Stocks Hit 52-Week Lows Today: What's Dragging Them?

• Celsius fell as investors worried its main energy drink brand is slowing despite strong overall growth. 
• Norwegian Cruise Line is under pressure from high fuel costs, heavy debt, and weak demand. 
• Roblox’s investors are concerned that strict safety rules are making it harder for new users to join. 

Shares of Celsius Holdings (CELH), Norwegian Cruise Line (NCLH), and Roblox (RBLX) all fell to their lowest levels in a year on Monday as investors reacted to weak retail trends and earnings updates showing slower growth. 

Celsius Holdings stock ended Monday over 5% lower, while Norwegian Cruise Line and Roblox stocks finished the day nealy 3% and 2% lower, respectively. 

CELH’s Brand Growth Falls 

Celsius stock fell as investors worried that its main energy drink brand was slowing. Even though overall sales look strong due to new acquisitions, growth in its core product is weakening. 

Celsius reported revenue growth of 138% year-on-year to $783 million in the first quarter (Q1) of 2026, but much of that increase came from recent acquisitions, including Alani Nu and Rockstar Energy. By contrast, sales from the original Celsius brand rose only about 6%, a steep slowdown compared with its earlier rapid expansion. Profitability also came under scrutiny as gross margins slipped from 52.3% to 48.3% in Q1. 

At the time of writing, on Stocktwits, retail sentiment around the stock remained in ‘extremely bullish’ territory. 

NCLH’s Worsening Demand 

In the travel sector, Norwegian Cruise Line struggled as rising fuel costs and high debt levels continued to squeeze demand and profits. Unlike some competitors, the company appears more exposed to margin pressure, especially in an environment where operating expenses remain high.

In the Q1 earnings call, CEO John Chidsey said the company is facing weaker bookings and rising geopolitical tensions, which are hurting demand, especially in Europe. To improve performance, the company is cutting costs and restructuring its workforce. It plans to reduce selling and administrative expenses and expects salary and benefit costs to drop by about 15% annually. 

Cruise stocks are facing further pressure as a recent hantavirus outbreak onboard a cruise ship has raised global health concerns. However, retail sentiment around the stock remained in ‘bullish’ territory. 

RBLX’s Safety Push Sparks Growth Friction 

Roblox shares fell after the company gave weaker booking forecasts and showed slower user growth. Investors are worried that strict safety changes are making it harder for users to stay engaged on the platform. 

The company’s mandatory global age-verification system, introduced to improve child safety and comply with regulatory pressure, has created unexpected friction for new users. 

Retail sentiment around the stock remained in ‘bearish’ territory. 

So far this year, RBLX stock has tanked 49%, while CELH and NCLH stocks have declined 33% and 25%, respectively. 

Also See: GameStop Stock Slides Overnight: Roaring Kitty’s Brief Meme Spark Doused By Fresh Dilution Fears

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