Celsius Stock Stays A Buy For Analyst Despite Costco Pressure — TD Cowen Still Sees Over 80% Upside

• TD Cowen says Celsius’ selloff followed Costco's launch of a rival energy drink at a 55% discount.
• Costco accounts for only about 10% of Celsius’ 2025 sales.
• Stocktwits sentiment has flipped from ‘extremely bullish’ to ‘bearish’ over the past three months.

Celsius Holdings, Inc. (CELH) is drawing renewed bullish attention from Wall Street despite a four-day slump that has put the stock on track for a second straight weekly decline following Costco Wholesale’s launch of a lower-priced competing energy drink.

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According to a summary of a research note on The Fly, TD Cowen reiterated a 'buy' rating on Celsius with a $66 price target, implying about 83% upside from the stock's last close.

Costco recently introduced its Kirkland Signature Sparkling energy drink at roughly a 55% discount to Celsius products, triggering the recent selloff.

However, TD Cowen said the pullback appears overdone, noting that Costco accounted for only about 10% of Celsius' 2025 sales and that private-label competition has historically struggled in the energy drink category. The firm views the decline as a buying opportunity, citing strong distribution tailwinds heading into 2026.

Celsius Margins In Focus

Last month, Celsius said in its fourth-quarter update that it holds roughly a 20% share of the U.S. energy drink market. Quarterly revenue rose to $721.6 million from $332.2 million a year earlier, while full-year revenue climbed 80% to $2.5 billion.

Last year, the company acquired Alani Nutrition LLC (Alani Nu), a female-focused brand that delivers functional beverages and wellness products. CELH also acquired Rockstar Energy in the U.S. and Canada from PepsiCo in August.

Celsius expects margins to expand this year as it completes the integration of Alani Nu in the first quarter and Rockstar Energy by the end of the second quarter.

Retail Sentiment For CELH Turns Positive

Stocktwits sentiment on CELH has shifted to 'extremely bullish' — from 'bearish' three months ago — even as the stock has shed about 21% as the first quarter of 2026 draws to a close.

One bullish user said, "$CELH, if this gets to even the absolute lowest analyst price target, you will basically have your first or next 2X."

Another added, "$CELH, $COST, It's like saying Coca-Cola is going to be replaced by Cola Drank because it's cheaper,"

On Wall Street, 18 of 22 analysts rate Celsius a 'Buy' or 'Strong Buy,' while the rest recommend 'Hold,' according to Koyfin data. Their average price target of $68.05 suggests the stock is trading at roughly a 90% discount to that level.

Celsius also trades at about 22x forward earnings, a more attractive valuation compared with Monster Beverage Corp., which trades near 32x and has seen its stock jump more than 26% this year.

For updates and corrections, email newsroom[at]stocktwits[dot]com.

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