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Trump Media & Technology Group Corp. (DJT) slipped about 0.4% overnight after closing in the green on Thursday following an announcement that it plans to launch a service to give paying customers real-time access to posts from U.S. President Donald Trump and other major accounts.
The company said in a statement on Thursday that it will launch Truth API, a new business-to-business data feed, expected to become available to institutional customers from August 1.
DJT has already signed up customers ahead of the launch and is onboarding additional partners in the weeks ahead, it said.
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With no official integrated API previously available, companies seeking to track key Truth Social posts had to monitor the platform manually. Truth API will now offer immediate and verified access to those updates.
While the statement did not mention president Trump, the @realDonaldTrump handle is reportedly the largest account on the platform, as per a 2025 report by SEO.ai.
“Markets already move on Truth Social posts,” said Kevin McGurn, Interim Chief Executive Officer of DJT, said in the statement. “Truth API delivers a direct, licensed, real-time feed of the platform’s most market-moving Truths while advancing our strategy to monetize proprietary assets through a high-margin, recurring revenue stream. As adoption grows, we expect Truth API to become a meaningful, ongoing source of revenue for the company, creating lasting value for shareholders.”
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Virginia Canter, an ethics attorney with Democracy Defenders Fund, a nonprofit organization, told CNBC that this was a “huge” conflict of interest, adding that the president has an “obligation” to the American people to convey information to them publicly, and “he’s now funneling it through a private channel in which he has a private interest as one of its largest shareholders.”
Meanwhile, CEO of Euro Pacific Asset Management Peter Schiff noted the development in an X post, saying “In the latest Trump grift, Truth Social will now sell faster access to Trump’s market-moving posts to institutional investors willing to pay for it. This is yet another example of Trump's unprecedented exploitation of the presidency for personal financial gain.”
On Stocktwits, retail sentiment around DJT stock slipped from ‘bullish’ to ‘neutral’ over 24 hours amid ‘normal’ message volumes.
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One bearish user called the launch “fraud selling insider information,” adding that “Integrity is long done. Our country is going up in flames.”
DJT stock is down about 30% so far this year.
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