EcoSoul Home raises $20 million to accelerate Made in India strategy and global expansion

Sustainable home essentials brand EcoSoul Home has raised $20 million in a mix of equity and debt to strengthen its manufacturing base in India and push further into overseas markets. The funding round was led by Accel and marquee strategic investors.

Rahul Singh, Co-Founder and CEO of EcoSoul Home, told CNBC-TV18 that the company is “very firmly within the Sunicorn club” and is aiming to achieve unicorn status within the next couple of years. He added, “We are right now in the process of flipping the structure from the US to India and making India our headquarters. So, we are not publicly discussing the valuations at this point.”

Singh said the capital will be used in three key areas, starting with expanding domestic manufacturing. “About two years back, we had only 35% of production coming from India. Today, it is close to 80% and we are trying to get to 95% India-made products to be sold,” he explained. The company will also focus on geographical expansion in Europe and the GCC, alongside scaling its technology and supply chain capabilities.

EcoSoul Home has a strong presence in both retail and online channels. It is the only Indian sustainable brand available at global retailers such as Walmart, Costco and Waitrose, while its e-commerce business is as large as its retail business. Singh said the company’s global adoption has been driven by three factors: certified food-grade sustainable products, product innovation, and competitive pricing within 15% of conventional plastics.

The brand has developed a “micro-factory strategy” to manage costs, setting up facilities close to sources of raw materials in places such as Tumkur, Shimoga, Muzaffarnagar and Sitarganj. Singh said this approach, combined with vertical integration, allows the company to stay highly competitive.

With more than 1,000 certified compostable products spanning tableware, kitchenware, personal hygiene and baby care, EcoSoul Home is seeing strong momentum across categories. Singh noted that personal hygiene and baby care are growing at over 250% year-on-year, making them key focus areas. The company is also entering new segments such as chemical-free home cleaning and tree-free paper products.

Founded in 2020, EcoSoul Home today has a global footprint across the US, UK, Europe, GCC and India, with over 12,000 retail touchpoints worldwide. With a mission to become one of the world’s largest fully compostable home essentials brands, Singh said the real competition lies not with other startups but with plastics.

“Our real competition is plastics, a 50-year-old industry with multi-billion-dollar brands. What really worries me is our ability to scale faster and reach the customers who want our products, and not really the competition,” he said.

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