Flair Writing launches 'The Right Move' campaign promoting sustainable pencil innovation

Flair Writing Industries Ltd has launched 'The Right Move' campaign to highlight how everyday choices—like a child's pencil—can make a big environmental difference.

The campaign centres around the company's Move 2MM Mechanical Pencil, a refillable, non-wood pencil designed to replicate the feel of traditional wooden pencils while reducing deforestation and waste.

Through a short film told from a child’s point of view, Flair urges students, parents, and educators to rethink the environmental cost of routine purchases.

By eliminating the need to sharpen or discard wooden pencils, the Move 2MM series supports Flair's goal of zero waste while promoting sustainability, practicality, and innovation. The brand aims to position itself as an empathetic innovator—one that bridges emotional storytelling with eco-friendly design.Read about our editorial guidelines and ethics policy