Google Brings Gemini To Chrome For Users In The US

Alphabet’s (GOOG, GOOGL) Google said in a blog post that it was rolling out its artificial intelligence assistant Gemini on its web browser Chrome for Mac and Windows desktop users in the U.S. starting on Thursday.  

Google stated that it would be made available to businesses in the coming weeks via Google Workspace with enterprise-grade data protections and controls.

The company added that it was also bringing Gemini in Chrome to mobile users in the U.S. It noted that a user can activate Gemini when using Chrome on Android and other apps by holding the power button. Google said starting soon, even on iOS, Gemini in Chrome will be built into the app.

Retail sentiment on Alphabet remained unchanged in the ‘neutral’ territory, with message volumes at ‘normal’ levels, according to data from Stocktwits. Shares of Alphabet were up nearly 1% during midday trading.

Google noted that this would help users ask Gemini to clarify complex information on any webpage (or webpages) they are reading. In the coming months, it will introduce agent-based capabilities to Gemini in Chrome. This feature would enable Gemini in Chrome to handle tedious tasks that consume a lot of time, such as booking a haircut or ordering weekly groceries. 

Google added that it would soon let users use Gemini in Chrome to recall and find a website they had earlier visited by using prompts such as “what was the website that I saw the walnut desk on last week?” or “what was that blog I read on back to school shopping?”

Shares of Alphabet have jumped nearly 33% this year and gained about 55% in the last 12 months. 

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