Google Launches Its Latest Affordable Phone At $499

The Pixel 10a is part of the company’s A-series that brings many of Google’s AI tools at a more affordable price point compared to the Pixel 10 series.
The Google brand logo (logo, symbol, emblem) can be seen at the company's stand at the IAA Mobility (International Motor Show) in a hall at Messe München (Bavaria, Germany) on September 12, 2025.
The Google brand logo (logo, symbol, emblem) can be seen at the company's stand at the IAA Mobility (International Motor Show) in a hall at Messe München (Bavaria, Germany) on September 12, 2025. (Photo by Matthias Balk/picture alliance via Getty Images)
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Rounak Jain·Stocktwits
Published Feb 18, 2026   |   10:43 AM EST
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Alphabet Inc.’s (GOOG) (GOOGL) Google on Wednesday launched its latest affordable smartphone, the Pixel 10a, starting at a price of $499.

The Pixel 10a is part of the company’s A-series that brings many of Google’s AI tools at a more affordable price point compared to the Pixel 10 series. It sports a slightly reserved design, featuring a flat back and an older chipset compared to the more expensive Pixel 10 phones.

The Pixel 10a has 8GB of memory and comes in two storage options – 128GB and 256GB, priced at $499 and $599, respectively.

Alphabet’s Class A shares were up nearly 0.2% in Tuesday’s opening trade. Retail sentiment around the company trended in the ‘bearish’ territory at the time of writing.

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