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Netflix, Inc. (NFLX) stock is drawing the interest of retail investors as its 10-for-1 forward stock split comes into effect, aiming to make its share price more accessible to employees and traders.
The split comes after the company amended its charter to boost the number of authorized shares tenfold.
Netflix’s stock inched over 0.03% higher in Monday’s premarket. On Stocktwits, retail sentiment around the stock remained in ‘bullish’ territory amid ‘low’ message volume levels.
The stock saw a 70% increase in user message count over 24 hours. A bullish Stocktwits user said the streaming giant has had a good track record of returning considerable gains to its investors.
Another user sounded optimistic about the year-end rally potential for the stock.
On Nov. 14, 2025, the company filed an amendment to its Amended and Restated Certificate of Incorporation with the Delaware Secretary of State, raising its authorized common shares from 4.99 billion to nearly 49.9 billion.
Shareholders of record as of the close of business on Nov. 10, 2025, will receive nine additional shares for each share they own, effective after markets close on Nov. 14, 2025. Trading on a split-adjusted basis is scheduled to begin when the markets open on Nov 17, 2025.
By lowering the per-share price, Netflix hopes to make its equity more affordable and appealing for participants in its stock-option programs and retail investors looking for more liquidity.
NFLX stock has gained over 24% year-to-date and over 31% in the last 12 months.
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