Jeff Bezos Returns To An Operating Role As Co-CEO Of AI Startup Project Prometheus: Report

Project Prometheus will focus on engineering and manufacturing in three sectors: computing, aerospace, and automobiles.
Jeff Bezos at The 11th Breakthrough Prize Ceremony held at Barker Hanger on April 05, 2025 in Santa Monica, California. (Photo by Gilbert Flores/Variety via Getty Images)
Jeff Bezos at The 11th Breakthrough Prize Ceremony held at Barker Hanger on April 05, 2025 in Santa Monica, California. (Photo by Gilbert Flores/Variety via Getty Images)
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Rounak Jain·Stocktwits
Updated Nov 17, 2025   |   9:15 AM EST
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  • While Bezos is also involved in his space startup Blue Origin, Bezos is listed as the company’s founder, and the CEO is Dave Limp.
  • Project Prometheus is launching with $6.2 billion in funding, with some of it provided by Bezos.
  • The AI startup has nearly 100 employees, which includes talent poached from top AI firms like OpenAI, Google’s DeepMind, and Meta.

Jeff Bezos will reportedly lead a new AI startup, Project Prometheus, with the Amazon founder in the driver’s seat as the company’s co-CEO.

According to a report by the New York Times, Project Prometheus will focus on engineering and manufacturing in three sectors: computing, aerospace, and automobiles.

This will mark a return to a formal operational role for Bezos, following his step down as Amazon’s CEO in 2021. Although he is also involved in his space startup, Blue Origin, Bezos is listed as the company’s founder, while Dave Limp serves as the CEO.

Billions To Start With

The report stated that Project Prometheus is starting with $6.2 billion in funding, according to people familiar with the matter. The funding comes partly from Bezos, it added.

Helping Bezos as the co-CEO is Vik Bajaj, who has worked with Google co-founder Sergey Brin in the past at the search giant’s semi-secret research facility, X.

The AI startup has nearly 100 employees, which includes talent poached from top AI firms like OpenAI, Google’s DeepMind, and Meta Platforms Inc., according to the report.

Musk Rivalry Heats Up 

Bezos’ AI startup is the latest in his rivalry with Tesla Inc. CEO Elon Musk, who is also the founder of xAI and SpaceX.

While Blue Origin rivals SpaceX, Project Prometheus will compete with xAI. The two billionaires have taken each other on primarily through their space efforts and competing for NASA contracts.

The most recent being the NASA contract for landing humans on the moon. Musk’s SpaceX beat Bezos’ Blue Origin for the $2.9 billion award, which was immediately challenged by the latter.

Meanwhile, U.S. equities declined in Monday’s pre-market trade. At the time of writing, the SPDR S&P 500 ETF (SPY), which tracks the S&P 500 index, was down by 0.22%, the Invesco QQQ Trust ETF (QQQ) declined 0.23%, while the SPDR Dow Jones Industrial Average ETF Trust (DIA) fell 0.17%. Retail sentiment around the S&P 500 ETF on Stocktwits was in the ‘bullish’ territory.

The iShares U.S. Technology ETF (IYW) was down 0.4% at the time of writing.

Also See: Elon Musk Reacts To Sundar Pichai’s $40B AI Bet: ‘Mind-Blowing’ Scale Of Compute Spend

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