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Joby Aviation (JOBY) and Uber Technologies (UBER) announced on Wednesday that they plan to bring Blade’s air mobility services to the Uber app as soon as next year.
This follows Joby's recent acquisition of Blade's passenger business. Shares of Joby traded over 4% higher in early trading. The company stated that Blade’s air mobility services are delivered via a network of landing points, each with dedicated passenger lounges.
It added that once integrated, passengers will be able to book Blade flights directly within the Uber app, enabling rapid and seamless journeys in some of the world's most populated cities. Joby said its electric air taxi is designed to carry four passengers and a pilot at speeds of up to 200 miles per hour.
Retail sentiment on Joby’s jumped to ‘bullish’ from ‘bearish’ territory a day ago, with chatter at ‘low’ levels, according to data from Stocktwits.
“We’re excited to introduce Uber customers to the magic of seamless urban air travel,” said JoeBen Bevirt, founder and CEO of Joby. “Integrating Blade into the Uber app is the natural next step in our global partnership with Uber and will lay the foundation for the introduction of our quiet, zero-emissions aircraft in the years ahead,” he added.
Joby and Uber have been working together to deliver the future of urban air mobility since 2019. Retail sentiment on Uber remained unchanged in the ‘bullish’ territory, with message volumes at ‘normal’ levels, according to Stocktwits data.
The aviation company noted that in 2024, Blade flew more than 50,000 passengers across a network of routes in the New York metropolitan area and Southern Europe, including high-traffic destinations such as Newark Liberty International Airport, John F. Kennedy International Airport, Manhattan, and the Hamptons.
Joby acquired Blade’s passenger business in August 2025. The firm intends to capitalize on Blade’s existing infrastructure and decade of experience delivering vertical air travel at scale to accelerate the launch of its electric air taxi service in markets worldwide, including Dubai, New York, Los Angeles, the United Kingdom, and Japan.
Joby’s shares have gained nearly 72% this year, while Uber has gained over 57% year-to-date.
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